“Content Everywhere, But Not A Drop To Drink”

Most are stories written with little or no research done. […] The problem with the content rush is twofold. First, no one — and I mean no one — can possibly be an expert in all the things they’re attempting to cover. […] Second, because the emphasis is on speed, even if a writer does know a lot about a company/topic, that takes a backseat. Writing a bland story with a few facts in 5 minutes is valued much higher than writing a good story in an hour.

A well-written round-up of MG Siegler’s thoughts on the speed driven content-industry. If you’re gonna read anything today, let it be this.